Strategic advertising: The fat-cat effect and stability
Year of publication: |
2006
|
---|---|
Authors: | Beladi, Hamid ; Oladi, Reza |
Published in: |
Mathematical social sciences. - Amsterdam [u.a.] : NH, Elsevier, ISSN 0165-4896, ZDB-ID 283230-6. - Vol. 51.2006, 2, p. 153-161
|
Subject: | Werbung | Advertising | Wettbewerb | Competition | Marktstruktur | Market structure | Theorie | Theory |
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