Strategic alliance as a mode of international market entry
Year of publication: |
[2017]
|
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Authors: | Tallman, Stephen B. |
Published in: |
Collaborative strategy : critical issues for alliances and networks. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78347-957-3. - 2017, p. 72-78
|
Subject: | Strategische Allianz | Strategic alliance | Internationaler Markteintritt | International market entry |
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