Strategic alliance handbook : a field guide to strategic business-to-business collaborations

XXIV, 358 S

25 cm

Includes bibliographical references and index

About author (TBC)Conventions -- How to read this book -- Foreword -- Preface -- Acknowledgements -- Emerging alliance best practice -- Alliance success factors -- Common challenges -- Alliance analysis -- Benchmarking alliance relationships -- Organisational alliance maturity -- Alliance optimisation -- Creating a new strategic alliance -- Common success factors -- The commercial dimension -- The technical dimension -- The strategic dimension -- The cultural dimension -- The operational dimension -- Special strategic alliances -- Co-opetition - sleeping with the enemy -- Insource/outsource/smartsource -- Developing alliance capability -- Partnering with smes -- Developing alliance programmes -- Alliance standards & schemes -- The strategic alliance professional -- Collaboration : the future -- Appendix 1: about alliance best practice -- Appendix 2; alliance best practice database -- Appendix 3: list of companies contributing to the alliance best practice database -- Appendix 4: definition of terms -- Appendix 5: further reading -- Appendix 6: useful websites -- Appendix 7: useful additional resources.

201205

ECONIS - Online Catalogue of the ZBW