Strategic alliances in a business-to-business environment
Robert E. Spekman
| Year of publication: |
2012
|
|---|---|
| Authors: | Spekman, Robert E. |
| Published in: |
Handbook of business-to-business marketing. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78100-536-1. - 2012, p. 348-367
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Strategische Allianz | Strategic alliance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009500143