Strategic analysis : a creative and cultural industries perspective

Jonathan Gander

1. Competing in the creative and cultural industries : the strategic way -- 2. Diagnosing the problem and formulating a response -- 3. Strategizing for experience providers -- 4. Strategizing for bespoke singularities/one-offs -- 5. Strategizing for the makers of reproducible products -- 6. Crafting a strategy -- 7. Conclusions.

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Year of publication:	2017
Authors:	Gander, Jonathan
Publisher:	London : Routledge, Taylor & Francis Group
Subject:	Kultursektor \| Cultural sector \| Strategisches Management \| Strategic management \| Problemlösung \| Problem solving \| Kreativsektor \| Creative industries

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Extent:	1 Online-Ressource (167 Seiten)
Series:	Mastering management in the creative and cultural industries
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-64459-2 ; 978-1-317-28946-3 ; 978-1-138-18526-5 ; 978-1-138-18527-2
Other identifiers:	10.4324/9781315644592 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013181358