Strategic analysis : processes and tools
Andrea Beretta Zanoni
| Year of publication: |
2012
|
|---|---|
| Authors: | Beretta Zanoni, Andrea |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Strategisches Management | Strategic management | Wissenschaftliche Methode | Scientific method | Strategische Planung | Methode |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | X, 136 S. graph. Darst. |
|---|---|
| Series: | Routledge research in strategic management. - New York, NY [u.a.] : Routledge, ZDB-ID 2641373-5. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Planning strategy -- Quantitative tools of strategic analysis -- Qualitative tools of strategic analysis -- The competitive structure -- Scenario analysis -- Competitive analysis -- Analysis of impacts. |
| ISBN: | 978-0-415-88063-3 ; 978-0-203-80290-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383271