Strategic and cultural fit assessment in a diversified company : Droga Kolinska case - possible entry into Turkish market
Ljubica Knežević Cvelbar and Monika Lisjak
| Year of publication: |
2007
|
|---|---|
| Authors: | Cvelbar, Ljubica Knežević ; Lisjak, Monika |
| Published in: |
New emerging economies and their culture. - New York, NY : Nova Science Publ., ISBN 978-1-60021-754-8. - 2007, p. 155-176
|
| Subject: | Türkei | Turkey | Strategisches Management | Strategic management | Markteintritt | Market entry | Internationaler Markteintritt | International market entry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003587771