Strategic application of storytelling in organizations : toward effective communication in a diverse world
Year of publication: |
2010
|
---|---|
Authors: | Barker, Randolph T. ; Gower, Kim |
Published in: |
Journal of business communication : JBC. - Thousand Oaks, Calif. : Sage, ISSN 0021-9436, ZDB-ID 410455-9. - Vol. 47.2010, 3, p. 295-312
|
Subject: | Interne Kommunikation | Internal communication | Narrative Methode | Narrative method |
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