Strategic Approach to Tourism Development in Namibia

Tourism is a powerful vehicle for economic growth and job creation is now a recognized phenomenon worldwide. International tourist arrivals to SSA have been on increase. This makes SSA the second fastest growing region in the world after the Asia Pacific (UNWTO 2010). The importance of the tourism system for economic development in Namibia has also been clearly acknowledged in the development policies and plans. Despite this, there are few comprehensive studies and research whatever has been sprinkled with narrow focus. This creates difficulty in holistic understanding apart from the need for strategic approach for tourism development in Namibia. In the context of such precincts and lack of comprehensive research, strategic management of tourism and thereby its development to the fullest potential is challenging. This paper through in depth literature review and grounded theory with contextual analysis aims to fill that gap.