Strategic brand association maps : developing brand insight
Brian D. Till; Daniel Baack; Brian Waterman
| Year of publication: |
2011
|
|---|---|
| Authors: | Till, Brian ; Baack, Daniel ; Waterman, Brian |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 2, p. 92-100
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009231642