Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks
Year of publication: |
1999
|
---|---|
Authors: | Laroche, Michel ; Toffoli, Roy |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 45.1999, 2, p. 221-233
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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