Strategic brand management : building, measuring, and managing brand equity
Kevin Lane Keller
| Year of publication: |
2003 ; 2. ed., internat. ed.
|
|---|---|
| Authors: | Keller, Kevin Lane |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Prentice Hall |
| Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Produktmanagement | Product management | Markenname |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 788 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: 1998 Literaturangaben |
| ISBN: | 0-13-110583-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001704792