Strategic brand management : building, measuring, and managing brand equity
Year of publication: |
2008 ; 3. ed., Pearson internat. ed.
|
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Authors: | Keller, Kevin Lane |
Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
Subject: | Markenführung | Brand management | Strategisches Management | Strategic management | Markenartikel | Markenpolitik | Markenwert |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
Extent: | XXI, 692 S. Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Literaturangaben |
ISBN: | 0-13-233622-7 ; 978-0-13-233622-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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