Strategic brand management : building, measuring and managing brand equity
Year of publication: |
1998
|
---|---|
Authors: | Keller, Kevin Lane |
Publisher: |
Upper Saddle River, NJ : Prentice Hall |
Subject: | Markenpolitik |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Szelig, Michael, (1996)
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Erfolgreiches Markenmanagement : vom Wert einer Marke, ihrer Stärkung und Erhaltung
Hauser, Ulrich, (1997)
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W., (1997)
- More ...
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Understanding and responding to new forms of competition
Keller, Kevin Lane, (2019)
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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane, (1998)
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A roadmap for branding industrial markets
Keller, Kevin Lane, (2004)
- More ...