Strategic brand management
| Year of publication: |
1993
|
|---|---|
| Authors: | Kapferer, Jean-Noe͏̈l ; Chernatony, Leslie de |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 35.1993, 3, p. 283
|