Strategic business planning in Romania : the use of analytical portfolio tools and techniques
Year of publication: |
2009
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Authors: | Ionescu, Florin Tudor ; Olteanu, Valerică ; Barbu, Andreea Mihaela |
Published in: |
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria. - Vienna : Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-8-2. - 2009, p. 151-171
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Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Rumänien | Romania |
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