Strategic capacity rationing when customers learn
Year of publication: |
2011
|
---|---|
Authors: | Liu, Qian ; Van Ryzin, Garrett |
Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 13.2011, 1, p. 89-107
|
Subject: | Lernprozess | Learning process | Theorie | Theory | Produktionskapazität | Production capacity | Beziehungsmarketing | Relationship marketing | Kapazitätsplanung | Capacity planning |
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