Strategic challenges for the marketing of services internationally
| Year of publication: |
2002
|
|---|---|
| Authors: | Javalgi, Rajshekhar G. ; White, D.Steven |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 19.2002, 6, p. 563-581
|