Strategic communication and AI : public relations with intelligent user interfaces

Simon Moore and Roland Hübscher

Intelligent User Interfaces (IUIs) : the next generation of digital communication -- Immersive communication : virtual and augmented realities -- Artificial intelligence, emotions & trust : feeling is believing -- Walk like us, talk like us : listening and learning interfaces -- From talking to persuasion : obstacles and opportunities -- PR and the interface 'face' : harnessing hyper-personalized persuasion.

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Year of publication:	2022
Authors:	Moore, Simon ; Hübscher, Roland
Publisher:	London : Routledge, Taylor & Francis Group
Subject:	Öffentlichkeitsarbeit \| Public relations \| Betriebliches Informationssystem \| Business intelligence system \| Kommunikationsstrategie \| Künstliche Intelligenz

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Extent:	1 Online-Ressource (viii, 90 Seiten)
Series:	Routledge focus Routledge insights in public relations research
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-003-11132-0 ; 1-003-11132-7 ; 978-1-000-48210-2 ; 1-000-48210-3 ; 978-1-000-48208-9 ; 1-000-48208-1 ; 978-0-367-62779-9 ; 978-0-367-62896-3
Other identifiers:	10.4324/978100311320 [DOI] 10.4324/9781003111320 [DOI]
Classification:	Künstliche Intelligenz ; Soziale Interaktion, Soziale Beziehungen ; Betriebssoziologie, Betriebspsychologie ; Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013179129