Strategic Communication at Work : The Impact Paradigm

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgments -- Part One Strategic Communication -- 1. The IMPACT Paradigm-What It Is -- 2. The IMPACT Paradigm-Why It Works -- Part Two Strategic Communication in Action -- 3. Communication Situations -- 4. Common Concerns of Communicators -- Part Three Practicing -- 5. IMPACT Exercises -- 6. Communicate with Impact -- References -- Index.

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Year of publication:	2018
Authors:	Lennard, Diane
Publisher:	Milton : Routledge
Subject:	Kommunikation \| Communication \| Öffentlichkeitsarbeit \| Public relations \| Vortragstechnik \| Public speaking skills

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Extent:	1 online resource (114 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-351-86309-4 ; 978-1-138-71459-5 ; 978-1-138-71459-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011909471