Strategic communication before price haggling : a tale of two orientations
Year of publication: |
2022
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Authors: | Guo, Liang |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 5, p. 922-940
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Subject: | bargaining | cheap talk | information acquisition | MSRP | negotiation | reference price | strategic communication | Kommunikation | Communication | Preismanagement | Pricing strategy | Verhandlungstheorie | Bargaining theory | Verhandlungen | Negotiations | Spieltheorie | Game theory | Asymmetrische Information | Asymmetric information | Öffentlichkeitsarbeit | Public relations | Informationsverhalten | Information behaviour | Informationsversorgung | Information provision |
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