Strategic communication of mega-city brands : challenges and solutions
Hong Fan
| Year of publication: |
2014
|
|---|---|
| Authors: | Fan, Hong |
| Published in: |
Branding Chinese mega-cities : policies, practices and positioning. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78347-032-7. - 2014, p. 132-144
|
| Subject: | Megastadt | Megacity | Stadtmarketing | City marketing | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010440230