Strategic communication : reflections on an elusive concept
Year of publication: |
2020
|
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Authors: | Nothhaft, Howard ; Werder, Kelly Page ; Verc̆ic̆, Dejan ; Zerfaß, Ansgar |
Published in: |
Future directions of strategic communication. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-27230-2. - 2020, p. 24-38
|
Subject: | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication |
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