Strategic consensus of market orientation : a transitional economy perspective
Year of publication: |
2015
|
---|---|
Authors: | Bao, Yeqing ; Fong, Eric ; Landry, Timothy D. ; Zhou, Kevin Zheng |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 4, p. 364-378
|
Subject: | market orientation | strategic consensus | top managers | middle managers | non-supervisory employees | firm performance | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Führungskräfte | Managers | Mittleres Management | Middle management | Systemtransformation | Economic transition |
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