Strategic corporate communications : a global approach for doing business in the new India
Paul A. Argenti
| Year of publication: |
2008
|
|---|---|
| Authors: | Argenti, Paul A. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Multinationales Unternehmen | Öffentlichkeitsarbeit | Indien | Kommunikation | Corporations | Public relations | India | International business enterprises | Communication in management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 353 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-07-154991-2 ; 0-07-154991-9 |
| Classification: | Wettbewerb ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004921380