Strategic corporate social responsibility as global brand insurance
Year of publication: |
2009
|
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Authors: | Werther, William B. ; Chandler, David |
Published in: |
Corporate brand and corporate reputation. - London [u.a.] : Routledge. - 2009, p. 338-351
|
Subject: | Multinationales Unternehmen | Transnational corporation | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Internationales Marketing | International marketing | Wettbewerbsstrategie | Competitive strategy | Stakeholder |
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