Strategic corporate social responsibility as global brand insurance
| Year of publication: |
2005
|
|---|---|
| Authors: | Werther, William Jr. ; Chandler, David |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 48.2005, 4, p. 317-324
|
| Publisher: |
Elsevier |