Strategic decisions in difficult times: stay artful and flexible, even when the going gets tough

Purpose – The purpose of this paper is to present the views of Robbie Steinhouse, a CEO of a property and insurance business, on strategic decision making. Design/methodology/approach – The paper comments on the best ways to make strategic decisions in business in times of difficulty. It also provides a series of questions which it suggests can help in the decision‐making process. Findings – The paper finds that implementation of decisions is best done as slowly as possible. The great decision maker moves at the speed that is required by the situation, which may be very fast indeed, or can be quite slow. Originality/value – The paper provides useful information on strategic decision making in the business environment.