Strategic destination marketing : the key to a competitive advantage
Year of publication: |
2010
|
---|---|
Authors: | Lewis-Cameron, Acolla ; Roberts, Sherma |
Published in: |
Marketing island destinations : concepts and cases. - Amsterdam : Elsevier, ISBN 0-12-384909-8. - 2010, p. 11-22
|
Subject: | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing |
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