Strategic drivers of customer and employee engagement : practical applications
Year of publication: |
2016
|
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Authors: | Roberts, Christopher ; Alpert, Frank ; Roberts, Carissa |
Published in: |
Customer engagement : contemporary issues and challenges. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84738-5. - 2016, p. 171-192
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Strategisches Management | Strategic management | Kooperative Führung | Participative leadership |
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