Strategic Dynamics : Three Key Themes

We study the evolution of industries in terms of three interrelated key themes that together form an analytical lens. The first theme - strategy and strategic dynamics - raises the question of how companies can gain, sustain, or regain profitable growth in the face of various types of strategic dynamics. The second theme - strategy and action - is based on the observation that in rapidly changing environments it is quite difficult to maintain alignment between stated strategy and strategic action and examines how companies can regain such alignment. The third theme - industry change and corporate transformation - recognizes that industry-level change inevitably requires a company to fundamentally rethink its strategy and business model. It must transform itself in terms of what it does and, even more fundamentally, how it does it