Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Nukhet Harmancioglu; Cornelia Droge; Roger J. Calantone
| Year of publication: |
2009
|
|---|---|
| Authors: | Harmancioglu, Nukhet ; Droge, Cornelia ; Calantone, Roger J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 3, p. 266-282
|
| Subject: | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003900697