Strategic foresight : counterfactual and prospective sensemaking in enacted environments
Year of publication: |
2009
|
---|---|
Authors: | MacKay, R. Bradley |
Published in: |
Handbook of research on strategy and foresight. - Cheltenham [u.a.] : Elgar, ISBN 1-84542-963-X. - 2009, p. 90-112
|
Subject: | Strategisches Management | Strategic management | Prognose | Forecast | Sensemaking-Ansatz | Sensemaking approach | Prognoseverfahren | Forecasting model | Szenariotechnik | Scenario analysis |
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