Strategic group influence on entry mode choices in foreign markets
Year of publication: |
December 2018
|
---|---|
Authors: | Más Ruiz, Francisco José ; Ruiz-Conde, Enar ; Calderón-Martínez, Aurora |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 27.2018, 6, p. 1259-1269
|
Subject: | Foreign entry mode | Strategic groups | Institutional theory | Auslandsinvestition | Foreign investment | Markteintritt | Market entry | Multinationales Unternehmen | Transnational corporation | USA | United States | Internationaler Markteintritt | International market entry | Theorie | Theory |
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