Strategic groups analysis (SGA) as a tool for strategic marketing
| Year of publication: |
1999
|
|---|---|
| Authors: | Flavián, Carlos ; Polo, Yolanda |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 33.1999, 5-6, p. 548-569
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