Strategic guanxi orientation : how to manage distribution channels in China?
Janet Y. Murray, Frank Q. Fu
| Year of publication: |
March 2016
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|---|---|
| Authors: | Murray, Janet Y. ; Fu, Frank Q. |
| Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 22.2016, 1, p. 1-16
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| Subject: | Strategic guanxi orientation | Channel management | China | Vertriebsweg | Distribution channel | Soziales Netzwerk | Social network | Strategisches Management | Strategic management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intman.2015.10.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486799