Strategic herding behavior in peer-to-peer loan auctions
Year of publication: |
2011
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Authors: | Herzenstein, Michal ; Dholakia, Utpal M. ; Andrews, Rick L. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 25.2011, 1, p. 27-36
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Subject: | Internet-Auktion | Online auction | Kredit | Credit | Informeller Finanzsektor | Informal finance | Herdenverhalten | Herding | Auktionstheorie | Auction theory |
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