Strategic imperatives for customer centric approach
Year of publication: |
2012
|
---|---|
Authors: | Baporikar, Neeta |
Published in: |
Customer-centric knowledge management : concepts and applications. - Hershey, Pa. : Information Science Reference, ISBN 978-1-61350-089-7. - 2012, p. 285-304
|
Subject: | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
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