Strategic imperatives of mobile commerce in developing countries : the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage
Year of publication: |
2021
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Authors: | Anwar, Ali ; Thongpapanl, Narongsak ; Ashraf, Abdul R. |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 8, p. 722-742
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Subject: | Consumer innovativeness | m-commerce usage | perceived cost | perceived risk | perceived ubiquity | perceived value | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Mobile Business | Mobile business | Dienstleistungsqualität | Service quality |
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