Strategic Implications of Confirmation Bias‐Inducing Advertising
Year of publication: |
2020
|
---|---|
Authors: | Bagchi, Rajesh ; Ham, Sung H. ; He, Chuan |
Published in: |
Production and Operations Management. - Wiley, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 29.2020, 6 (20.04.), p. 1573-1596
|
Publisher: |
Wiley |
Saved in:
Online Resource
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