Strategic Importance of ‘Brand’ in Tourism and Hotel Industry
Year of publication: |
2012
|
---|---|
Authors: | Glavor, Kate ; Koncul, Niko |
Published in: |
Zagreb International Review of Economics and Business. - Ekonomski Fakultet, ISSN 1331-5609. - Vol. 15.2012, 2, p. 79-86
|
Publisher: |
Ekonomski Fakultet |
Subject: | brand | services | marketing strategy |
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