Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Arda Yenipazarli
| Year of publication: |
2024
|
|---|---|
| Authors: | Yenipazarli, Arda |
| Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 312.2024, 3 (1.2.), p. 1059-1073
|
| Subject: | Comparative advertising | Comparison valence | Competition | Coopetition | OR in marketing | Vergleichende Werbung | Wettbewerb | Vergleich | Comparison | Theorie | Theory | Werbung | Advertising | Koopetition | Internationaler Wettbewerb | International competition |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2023.07.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456466