Strategic insights from mystery shopping in B2B relationships
| Year of publication: |
2012
|
|---|---|
| Authors: | Mattsson, Jan |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 20.2012, 4 (1.7.), p. 313-323
|