Strategic integrated marketing communications : theory and practice
Larry Percy
| Year of publication: |
2008
|
|---|---|
| Authors: | Percy, Larry |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann [u.a.] |
| Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Marketingtheorie | Marketing theory | Marketing | Kommunikation | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 308 S. Ill., graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Nebent.: Strategic integrated marketing communications |
| ISBN: | 0-7506-7980-8 ; 978-0-7506-7980-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003686240