Strategic integrated marketing communications : theory and practice
Larry Percy
| Year of publication: |
2008
|
|---|---|
| Authors: | Percy, Larry |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann |
| Subject: | Unternehmen | Marketing | Marktkommunikation | Integriertes Management | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 308 S. Ill., graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Erscheinungsjahr in Vorlageform:2008 |
| ISBN: | 0-7506-7980-8 ; 978-0-7506-7980-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004540104