Strategic Integration in Industrial Distribution Channels: Managing the Interfirm Relationship as a Strategic Asset
Year of publication: |
1999
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Authors: | Johnson, Jean L. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 27.1999, 1, p. 4-18
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