Strategic Internal Communication : A Practitioner's Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of figures -- About the authors -- Preface -- Introduction: the value of internal communication -- 1 Communicating strategy and change -- 2 The manager's communicative role -- 3 The coworker's communicative role -- 4 The communication professional's role and assignment -- 5 Digital communication -- 6 Measuring communication -- 7 Summary and the way forward -- Endnotes -- References -- Index.