Strategic Investment in Switching Cost: An Integrated Customer Acquisition and Retention Perspective
Year of publication: |
2006
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Authors: | Xue, Ling ; Ray, Gautam ; Whinston, Andrew |
Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 11.2006, 1, p. 7-36
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