Strategic issues in international retailing
ed. by John Dawson, Roy Larke and Masao Mukoyama
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Dawson, John A. (contributor) ; Larke, Roy (contributor) ; Mukoyama, Masao (contributor) ; Dawson, John (ed.) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Einzelhandel | Retail trade | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Welt | World | Internationalisierung | Auslandsgeschäft | Strategische Planung | 1985-2005 |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XII, 218 S. graph. Darst. 22cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 9 Beitr. The increase in international activity by retailers / John Dawson and Masao MukoyamaRetail internationalisation as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Founioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group Plc : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama. |
| ISBN: | 0-203-63962-6 ; 978-0-415-34370-1 ; 978-0-415-34371-8 ; 978-0-203-63962-7 ; 0-415-34370-4 ; 0-415-34371-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002114681