Strategic lowering of product quality to deter entry in vertical differentiation models
Year of publication: |
2000
|
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Authors: | Yong, Jong-say |
Published in: |
The Singapore economic review : journal of the Economic Society of Singapore and the Department of Economics, National University of Singapore. - Hackensack, NJ [u.a.] : World Scientific, ISSN 0217-5908, ZDB-ID 231534-8. - Vol. 44.1999, 2, p. 1-23
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Subject: | Produktqualität | Product quality | Markteintritt | Market entry | Marketingmanagement | Marketing management | Vertikale Integration | Vertical integration | Theorie | Theory |
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